Partnership:

UNDERWORLD and Alloy.com

Description:
For the Release of Sony Pictures’ UNDERWORLD, Alloy.com held the “Full Moon Makeover” sweepstakes. One grand prize winner received a “Full Moon Makeover” for two that included a trip to California, a professional hair analysis, cut, color and styling lessons from Salon Vivace, $100 shopping spree from Alloy.com, over $200 worth of cosmetics from Urban Decay and an UNDERWORLD gift pack. 23 first prize winners received a “Half Moon Makeover Kit” which included a variety of UNDERWORLD, Urban Decay and Salon Vivace products. The sweepstakes could be entered online at www.alloy.com from August 20-September 26, 2003. Supported online at sonypictures.com and alloy.com.
Partnership Opportunity:
UNDERWORLD/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Alloy.com /Online
Timing:
August 3rd Quarter 2003
Target:
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2003-08-22
Companies Involved
Sony Pictures Entertainment
Sony Pictures Entertainment
Tuck

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