Description:
United Airlines partnered with Carhartt on a promotion surrounding United Airlines' uniforms.
United Airlines collaborated with Carhartt Company Year to exclusively design uniforms for United's 28,000 Technical Operations, Ramp Service and Catering Operations employees.
The partnership consisted of a three-year collaboration in which Carhartt worked directly with United employees to design and produce a collection of uniform pieces that were perfectly catered to the rigors of their jobs.
The partnership was promoted on Carhartt's official website and across social media platforms, including a co-branded YouTube video.
Partnership Opportunity:
United Airlines/Travel
Company:
United Airlines
Partner/Category:
Carhartt /Fashion
Timing:
January 1st Quarter 2020
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Other
Product Demonstrations / Sampling
Other
Media Elements:
Mobile
Online
Signage
Social Media
Influencers / Brand Ambassadors
Online
Signage
Social Media
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-01-16
Companies Involved
United Airlines
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