United Artists Releasing and LovePop partnered to promote the theatrical release of CYRANO. For Valentine’s Day, customers could get their Valentine a romantic card from LovePop that was inspired by United Artists Releasing’s film CYRANO. The “CYRANO Forever Heart Pop-Up Card” included a quote from the movie, “My sole purpose on this earth is to love you”, on the front with a pop-up heart with the word “Forever” written in script on the inside. The card was sold for $15.