Description:
United Artists Releasing and DraftKings partnered to promote DOG.
On February 14, Channing Tatum raced his DOG co-star Lulu for half the length of a football field in the TATUM VS. DOG: 50 Yard Fetch. Fans entered who they think will make it to the endzone first at draftkings.com/thedogfilm for a chance to win $10,000!
Partnership Opportunity:
United Artists Releasing's DOG/Theatrical
Partner/Category:
DraftKings /Sports
Timing:
February 1st Quarter 2022
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Female
Teens
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
Micro site
Social Media
TV Spot
Micro site
Social Media
TV Spot
Website and Social Media
Created On:
2022-02-18
Last Modified on:
2022-02-18
Companies Involved
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