Description:
TEGNA and United Way partnered to support students and families in the 2025 back-to-school season. Through on-air coverage and fundraising in 25 broadcast television markets nationwide, TEGNA and United Way are ensuring the resources and opportunities for youth to thrive.Many students begin the school year without necessary supplies. United Way empowers students with the tools and resources they need to learn, grow, and thrive. Donors could help transform students' educational experiences and provide them with opportunities to succeed this fall and beyond by donating to United Way.
Donations were granted to the nearest of 25 pre-selected United Way markets based on donor ZIP code. Local United ways will use granted funds to purchase the appropriate supplies for their community needs.
Partnership Category:
Non-Profit Organizations
Company:
Partner/Category:
TEGNA /Television
Timing:
August 3rd Quarter 2025
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Media Elements:
Email
Micro site
Online
Social Media
Sponsorship
TV Spot
Micro site
Online
Social Media
Sponsorship
TV Spot
Created On:
2025-08-12
Last Modified on:
2025-08-12
Companies Involved
Chad R
Senior Vice President, Global Resource Development
United Way Worldwide
Mallory B
Manager, Global Corporate Partnerships
United Way Worldwide
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