The Food Network partnered with Unilever Bestfoods to promote the television program UNWRAPPED. The "Fill Your Baskets Sweepstakes" gave consumers the chance to win free groceries for a year. To enter, consumers visited www.FoodNetwork.com/mymeals and completed the online entry form. The grand prize winner received free groceries for a year valued at $4,500. One hundred first prize winners received Food network branded merchandise ARV $30.00. Winners were selected by a random drawing among all eligible entries. Promotion ran from January 16 through February 6, 2004 and was supported through FSI.