Partnership:

UP IN THE AIR and American Airlines

Description:
Paramount Pictures and American Airlines teamed up to promote UP IN THE AIR with a sweepstakes " Find yourself UP IN THE AIR". Entrants can enter the sweepstakes by filling out an official entry form online. Grand Prize winner was flown to Los Angeles with a guest and was awarded two hundred sixty thousand AAdvantage miles, a three night stay at the Beverly Hilton, a Hertz rental car, a Paramount Studios VIP tour for two, Travelpro platinum 6 2-piece luggage set, and a VIP dining experience. The sweepstakes ran from October 28, 2009 through January 5, 2009.
Partnership Opportunity:
UP IN THE AIR/Theatrical
Company:
Paramount Pictures
Partner/Category:
American Airlines /Travel
Timing:
December 4th Quarter 2009
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-11-23
Companies Involved
Tuck

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