Paramount Pictures and American Airlines teamed up to promote UP IN THE AIR with a sweepstakes " Find yourself UP IN THE AIR". Entrants can enter the sweepstakes by filling out an official entry form online. Grand Prize winner was flown to Los Angeles with a guest and was awarded two hundred sixty thousand AAdvantage miles, a three night stay at the Beverly Hilton, a Hertz rental car, a Paramount Studios VIP tour for two, Travelpro platinum 6 2-piece luggage set, and a VIP dining experience. The sweepstakes ran from October 28, 2009 through January 5, 2009.