Partnership:

UP IN THE AIR and Hilton

Description:
Paramount Pictures and Hilton Hotel Corp., partnered up to promote the UP IN THE AIR Sweepstakes. Entrants entered the sweepstakes via a mail-in-entry form or by a booking a room through www.Hilton.com. One Grand Prize winner traveled to Paris, France for 6 days/ 5 nights, the prize includes four 30,000 one-way “MileSAAver” awards from American Airlines. The sweepstakes included 10 additional First Prizes, including a trip to St. Louis Missouri, a trip to Los Angeles, a trip to Orlando, FL, a trip to Oahu, Hawaii, a private screening of the movie UP IN THE AIR, Hilton bath robe, items from the UP IN THE AIR movie set, Travelpro luggage set, a Serenity king size bed with pillows, sheets, and comforter. The sweepstakes ran from November 10, 2009 through January 11, 2009
Partnership Opportunity:
UP IN THE AIR/Theatrical
Company:
Paramount Pictures
Partner/Category:
Hilton /Travel
Timing:
December 4th Quarter 2009
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-11-25
Companies Involved
Tuck

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