UP IN THE AIR and Hilton

Paramount Pictures and Hilton Hotel Corp., partnered up to promote the UP IN THE AIR Sweepstakes. Entrants entered the sweepstakes via a mail-in-entry form or by a booking a room through One Grand Prize winner traveled to Paris, France for 6 days/ 5 nights, the prize includes four 30,000 one-way “MileSAAver” awards from American Airlines. The sweepstakes included 10 additional First Prizes, including a trip to St. Louis Missouri, a trip to Los Angeles, a trip to Orlando, FL, a trip to Oahu, Hawaii, a private screening of the movie UP IN THE AIR, Hilton bath robe, items from the UP IN THE AIR movie set, Travelpro luggage set, a Serenity king size bed with pillows, sheets, and comforter. The sweepstakes ran from November 10, 2009 through January 11, 2009
Partnership Opportunity:
UP IN THE AIR/Theatrical
Paramount Pictures
Hilton /Travel
December 4th Quarter 2009
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