Partnership:

USA Luge and White Castle

Description:

USA Luge and White Castle have renewed their partnership through 2023. The nation's two foremost sliders experts have been working together since 2017.

The two brands created the White Castle USA Luge Slider Search, a program which helps introduce the sport of luge to over 25,000 kids. USA Luge and White Castle made several videos under the series title, "The Making of a Slider" which were released individually over the span of a few months. The videos focused on different aspects of luge racins and the importance of developing a healthy mindset to achieve goals.

 

 

Partnership Opportunity:
USA Luge/Sports
Partner/Category:
White Castle /Dining
Timing:
February 1st Quarter 2021
Target:
Male
Female
Kids (6-11)
Tweens
Promotional Elements:
Branded Content
Event / Activation / Experiential
Tour
Media Elements:
Direct Marketing
Email
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-02-08
Last Modified on:
2021-02-08
Companies Involved
Tuck

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