USA Luge and White Castle have renewed their partnership through 2023. The nation's two foremost sliders experts have been working together since 2017.
The two brands created the White Castle USA Luge Slider Search, a program which helps introduce the sport of luge to over 25,000 kids. USA Luge and White Castle made several videos under the series title, "The Making of a Slider" which were released individually over the span of a few months. The videos focused on different aspects of luge racins and the importance of developing a healthy mindset to achieve goals.
Female
Kids (6-11)
Tweens
Event / Activation / Experiential
Tour
Online
Social Media
Influencers / Brand Ambassadors
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)


Chat