Partnership:

Usher and Rémy Martin

Description:

Usher partnered with Rémy Martin to bring the "USHH Backstory Pass" experience in Las Vegas to help ring in the New Year. 

The "USHH Backstory Pass" gives attendees a back-stage look at Usher's career while each genre is matched with a Rémy Martin cocktail. Audiences are welcomed with a sidebar cocktail and guided through a series of experiences inspired by Usher and Rémy Martin's collaboration, "Team Up For Excellence - The Film." The experience also includes an intimate performance by Usher. 

"Team Up For Excellence - The Film" highlights the cultural connection between Cognac and American music. 

Partnership Opportunity:
Usher/Music
Partner/Category:
Rémy Martin /Beverages
Timing:
December 4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Celebrity Appearance / Endorsement
Created On:
2021-12-16
Last Modified on:
2021-12-17
Companies Involved
Tuck

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