Usher partnered with Rémy Martin to bring the "USHH Backstory Pass" experience in Las Vegas to help ring in the New Year.
The "USHH Backstory Pass" gives attendees a back-stage look at Usher's career while each genre is matched with a Rémy Martin cocktail. Audiences are welcomed with a sidebar cocktail and guided through a series of experiences inspired by Usher and Rémy Martin's collaboration, "Team Up For Excellence - The Film." The experience also includes an intimate performance by Usher.
"Team Up For Excellence - The Film" highlights the cultural connection between Cognac and American music.
Female
Adults
Event / Activation / Experiential
Online
Social Media
Celebrity Appearance / Endorsement
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