BMG/Zomba partnered with Verizon Wireless to promote USHER’s latest tour. From Nov. 15 to Dec. 31, customers received a limited-edition USHER Truth Tour concert DVD, at a retail value of $19.99, when purchasing a Samsung phone with new service at Verizon Wireless stores. This was an exclusive offer and was not available through any vendors. The retail promo was supported by ads on MTV via Verizon, POP and online.