Partnership:

Vacation and Orbitz

Description:

Warner Bros. and Orbitz partnered for the “Orbitz Vacation Contest” in anticipation of the theatrical release of VACATION.  To enter, entrants had to visit Orbitz’s Instagram page and follow @Orbitz.  Then after following @Orbitz they had to click on the Giveaway photo, tag a friend they’d like to bring to the premiere screening of VACATION and include #OrbitzVacationContest in their comments.  The grand prize included a trip for two to Los Angeles to attend the VACATION premiere screening.  This included 2 flights to LA, a 2-night stay, and 2 passes to the premiere on July 27, 2015.  The giveaway begins on 7/1/15 and ends on 7/13/15.

Partnership Opportunity:
Vacation/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Orbitz /Travel
Timing:
July 2015
Target:
Family
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2015-08-01
Companies Involved
Tuck

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