Partnership:

EuropaCorp and Lexus

Description:
EuropaCorp and Lexus teamed up to promote the release of VALERIAN AND THE CITY OF A THOUAND PLANETS. The partnership was focused around the Lexus Skyjet, a futuristic pursuit aircraft designed for the film as the title character’s mode of transportation. The single-seat craft was at the center of Lexus’ fan engagement plans for the first half of 2017 until the film’s debut in July.
Partnership Opportunity:
/Theatrical
Company:
EuropaCorp
Partner/Category:
Lexus /Automotive
Timing:
November 4th Quarter 2016
Target:
Male
Female
Teens
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Product Placement
Social Media
Created On:
2020-11-30
Last Modified on:
2017-07-24
Companies Involved
EuropaCorp
EuropaCorp
Tuck

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