EuropaCorp and Polaroid teamed up to promote the release of VALERIAN AND THE CITY OF A THOUSAND PLANETS with a sweepstakes, offered one fan the chance to win ten tickets to see an advanced screening of the film. Participants could enter by submitting an online registration form from July 7-15. Five second prize winners each received an autographed Polaroid Snap Touch camera, and five other participants each received a VALERIAN AND THE CITY OF A THOUSAND PLANETS prize pack that included a film-themed figurine, hat and board game.