Partnership:

Van Leeuwen and Keith Haring

Description:

To kick off summertime, Van Leeuwen is collaborating with renowned artist Keith Haring on his very own flavor. The collaboration celebrates Pride Month while honoring Keith Haring’s pop art style. The ice cream maker’s handmade treat receives Passion Fruit Berry Pop flavoring, previewing a combination of purple, yellow, and red hues.

The item blends blue raspberry and yellow passion fruit ice cream with strawberry jam swirls inspired by Keith Haring’s vibrant artwork. Collaborative branding decorated the packaging with Haring’s dancing men illustrations, available in scoop and pint sizes.

The Keith Haring x Van Leeuwen Ice Cream collaboration will be available from June 1 alongside limited-edition merchandise online and at select locations.

Partnership Opportunity:
Van Leeuwen/CPG
Partner/Category:
Keith Haring /
Timing:
June 2023
Target:
Male
Female
Family
Adults
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2023-06-05
Last Modified on:
2023-06-15
Companies Involved
Tuck

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