Description:
Warner Music Nashville (WMN) teamed up with Southwest airlines to produce a variety of promotions that brought music into the skies. The new partnership continued the airline’s history of pop-up shows on board flights featuring WMN artists. Additionally, the partnership also extended the label’s agreement to travel with the airline.
Partnership Opportunity:
VARIOUS WARNER MUSIC NASHVILLE ARTISTS/Music
Partner/Category:
Southwest Airlines /Travel
Timing:
4th Quarter 2017
Target:
Male
Female
Female
Promotional Elements:
Branded Content
Event / Activation / Experiential
Product Demonstrations / Sampling
Event / Activation / Experiential
Product Demonstrations / Sampling
Media Elements:
Celebrity Appearance / Endorsement
Email
Influencers / Brand Ambassadors
Other
Social Media
Influencers / Brand Ambassadors
Other
Social Media
Created On:
2020-11-30
Last Modified on:
2023-05-24
Companies Involved
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