Partnership:

VENOM and BoxLunch

Description:
In celebration of VENOM's theatrical release, Sony Pictures Entertainment partnered with pop culture retailer BoxLunch to launch an expansive range of officially licensed merchandise including tees, collectibles and accessories inspired by the symbiote. Connecting the passion of fandom with the spirit of philanthropy, BoxLunch donated a meal to a person in need for every $10 spent in-store or online.

For every $10 spent, BoxLunch donated at least one meal to Feeding America. $1 helped provide at least 10 meals secured by Feeding America on behalf of local member food banks. BoxLunch guaranteed a minimum of 5,000,000 meals (monetary equivalent of $500,000) to Feeding America and member food banks from February 4, 2018-February 2, 2019.

Partnership Opportunity:
VENOM/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
BoxLunch /Retail
Timing:
October 4th Quarter 2018
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-29
Companies Involved
Sony Pictures Entertainment
Tuck

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