Partnership:

Verizon and Fortnite

Description:

Verizon partnered with Epic Games for a Fortnite promotion surrounding the Super Bowl. 

The exciting promotion consisted of Verizon launching a virtual football stadium inside Fortnite. In addition to the virtual stadium, the partnership also created a virtual livestreamed concert as well as a TV commercial and several live activations at the stadium where the Super Bowl was played. 

Gamers were able to visit the virtual stadium in Fortnite in the game's Creative Mode in order to see NFL players and professional gamers compete in several virtual games that were viewable via livestream.


Partnership Opportunity:
Verizon/Communications
Partner/Category:
Fortnite /Gaming & Esports
Timing:
February 1st Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
In-Game / In-App Integration
Mobile
Online
Created On:
2021-02-02
Last Modified on:
2021-02-17
Companies Involved
Tuck

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