Description:
DreamWorks Television Animation and Burger King teamed up to promote VOLTRON with a set of kids meals toys, which were based off three characters from the show. Each toy incorporated a moving component, such as a rev-up mechanism or spin feature.
Partnership Opportunity:
Company:
Partner/Category:
Burger King /Dining
Timing:
April 2nd Quarter 2017
Target:
Male
Female
Kids (6-11)
Family
Female
Kids (6-11)
Family
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Micro site
Social Media
Social Media
Created On:
2020-11-30
Last Modified on:
2017-05-10
Companies Involved
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