Partnership:

Waldorf Astoria and Aston Martin

Description:
Waldorf Astoria and Aston Martin formed a partnership in which the two iconic luxury brands combined the performance, style and hospitality in a series of exclusive guest experiences.

Bringing together the hotels’ breath-taking destinations and exceptional service with some of the world’s most dynamic luxury sports cars, the new partnership gave guests exclusive access to Aston Martin’s most recent cars and the chance to experience bespoke drive and stay packages in some of the most sought-after destinations in Waldorf Astoria’s portfolio.

The two brands launched the collaborative Waldorf Astoria Driving Experience weekends. By joining these exclusive events, guests had the chance to get behind the wheel of Aston Martin’s latest models on carefully tailored driving routes in sessions led by Aston Martin’s professional drivers.

The collaboration also coincided with the creation of Aston Martin Art of Living driving experiences. Four of these drive and stay packages were hosted at Waldorf Astoria destinations during 2019, pairing the extraordinary driving experience with luxurious accommodation.

Finally, as the new official partner of Aston Martin Racing, Waldorf Astoria offered VIP hospitality at fixtures. In 2019, this included the legendary 24 Hours of Le Mans in France.

Partnership Opportunity:
Waldorf Astoria/Travel
Partner/Category:
Aston Martin /Automotive
Timing:
December 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Product Bundle
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Tuck

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