Walgreens and online beauty retailer Birchbox teamed up to build Birchbox retail experiences within select Walgreens stores. The multi-channel offering brought prestige beauty brands into Walgreens stores and allowed customers to discover and shop for new brands in an interactive and accessible way. This offered customers an opportunity to try new brands and products. The initial pilot included 11 Walgreens locations across major U.W. cities.

The in-store Birchbox experiences within Walgreens had dedicated space with Birchbox branding, elevated design and a curated product assortment featuring full-sized skincare, hair and makeup products from more thatn 40 prestige brands. Birchbox-trained Walgreens Beauty Consultants were also available to offer advice and guide the customer through the experience.

Additionally Birchbox offered subscriptions to its monthly delivery services of personalized samples and a "Build Your Own Birchbox" experience (BOYB), which is a signature element of Birchbox's flagship stores in New York City and Paris.