Partnership:

Walgreens and Birchbox

Description:
Walgreens and online beauty retailer Birchbox teamed up to build Birchbox retail experiences within select Walgreens stores. The multi-channel offering brought prestige beauty brands into Walgreens stores and allowed customers to discover and shop for new brands in an interactive and accessible way. This offered customers an opportunity to try new brands and products. The initial pilot included 11 Walgreens locations across major U.W. cities.

The in-store Birchbox experiences within Walgreens had dedicated space with Birchbox branding, elevated design and a curated product assortment featuring full-sized skincare, hair and makeup products from more thatn 40 prestige brands. Birchbox-trained Walgreens Beauty Consultants were also available to offer advice and guide the customer through the experience.

Additionally Birchbox offered subscriptions to its monthly delivery services of personalized samples and a "Build Your Own Birchbox" experience (BOYB), which is a signature element of Birchbox's flagship stores in New York City and Paris.

Partnership Opportunity:
Walgreens/Retail
Partner/Category:
Birchbox /Health & Beauty
Timing:
December 4th Quarter 2018
Target:
Female
Teens
Family
Adults
Promotional Elements:
In-Store / Retail
POP Display / End Cap / Shelf-Talker
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Media Elements:
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-25
Companies Involved
Tuck

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