Description:
Sony and Play Phone teamed up for the theatrical release of WALK HARD. Consumers texted Play Phone in order to download songs off the the WALK HARD soundtrack.
Partnership Opportunity:
WALK HARD: THE DEWEY COX STORY/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Play Phone /Communications
Timing:
December 4th Quarter 2007
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Sony Pictures Entertainment
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