Walmart partnered with Buzzfeed for a promotion in which recipes featured on Buzzfeed were made shoppable via Walmart's online shopping cart.

The partnership consisted of the ingredients used in Buzzfeed's Tasty cooking videos being listed entirely on Walmart's online shopping cart. Consumers could click in Tasty's iOS app to access a searchable library of demonstration videos with all recipe's linked to the shoppable ingredients on Walmart's platform.

The Tasty app directed shoppers to the Walmart grocery app or mobile website that had a geography feature that mapped the products' availability at the closest Walmart store to the user.