Walmart and Getaway, a health and wellness hospitality company on a mission to make space in the world for free time, partnered for an initiative that helped guests live better by aiming to make traveling to nature even easier and convenient.
The new alliance, which designates Walmart as Getaway's first official retail partner, introduced innovative offerings for guests starting fall 2022 such as The General Store by Walmart, which opened at select Getaway Outposts.
The General Store by Walmart, a mini-retail experience at select Getaway Outposts, included seasonal products, sourced from Walmart and curated by the outdoor experts at Getaway. Items included hiking gear, leisure activities and campfire equipment including FujiFilm Camera, Lodge Cast Iron Skillet, Pendleton Outdoor Blanket and Burt's Bees lip balm to name a few.
Everyday items were available at the Outpost, unlocking more free time and no longer requiring guests to travel off property if they forgot an item at home. At the time of check in for the next six months, guests also received Welcome Kits, which included ingredients to make the ultimate camping treat, s'mores.
The General Store also featured quality goods from small businesses within the community, furthering Getaway and Walmart's commitment to supporting local communities. The first General Store opened this August at Getaway Hill Country in Wimberley, TX, located near Austin and San Antonio. Additional retail General Stores opened through the end of the year at Getaway Machimoodus in Moodus, CT; Getaway Big Bear in Running Springs, CA; Getaway Western Catskills in Roscoe, NY; and Getaway Ozark Highlands in Osceola, MO.
Items on sale at The General Store by Walmart were also available on Walmart.com via a Getaway shopping page, walmart.com/shop/getaway, for guests to shop in advance of their visit. Getaway guests who visit any Outpost over the next year will also receive a complimentary Walmart+ trial.
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