Description:
Walt Disney parterned with Chevrolet to unveil the 2022 Bolt EV and 2022 Bolt EUV.
The partnership consisted of grand Valentine's Day reveal of the 2022 Chevrolet Bolt line at Walt Disney World to showcase the magically unqiue features of the Bolt line.
Some of the features of the Bolt EV and the Bolt EUV that were showcased during the promotion included increased range to the all electric car as well as an upgraded drive train. The 2022 line was also longer and considered "stretched" compared to the original Chevrolet Bolt.
The partnership between the two brands personified "imagination electrified".
Partnership Opportunity:
Walt Disney World/Attractions
Company:
The Walt Disney Company
Partner/Category:
Chevrolet /Automotive
Timing:
January 1st Quarter 2021
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Direct Marketing
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2021-01-27
Last Modified on:
2021-02-17
Companies Involved
The Walt Disney Company
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