Description:
Disneyland and Georgia-Pacific partnered to promote Disneyland''s WALT DISNEY WORLD. To celebrate the launch of Dixie plates, bowls, and cups with Disney characters, Georgia-Pacific gave a family an opportunity to win a trip to WALT DISNEY WORLD. On specially marked packages of Dixie plates, a ''surprise'' plate with Disney characters hidden in a stack of plates indicated a winning/eligible game piece. The grand prize winner won a WALT DISNEY WORLD vacation for eight. Consumers also had an opportunity to enter codes for a chance to win free Disney screensavers, enter to win a platinum prize and 2nd chance drawings. The promotion began March 1, 2006 and ended August 31, 2006.
Partnership Opportunity:
WALT DISNEY WORLD/Tech
Partner/Category:
Georgia-Pacific /CPG
Timing:
March 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-06-26
Companies Involved
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