Nestle partnered with WALT DISNEY WORLD for a "Magical Gatherings Vacation" sweepstakes. To enter consumers looked in specially marked boxes of Nestle Hot Cocoa mix for a "Golden Passport to Memories" game piece that automatically verified the winner. The grand prize winner received a trip for eight to WALT DISNEY WORLD Resort in Florida. The trip included transportation, 5 days/4 night accomodations for eight, and admissions to different attractions at the resort. The sweepstakes ran from August 1, 2004 to July 31, 2005.