Partnership:

Walt Disney World Marathon Weekend and Amazon.com/New Balance

Description:

Walt Disney Parks & Resorts teamed up with Amazon.com and New Balance for the "Chase to the Big Race" program that promoted the WALT DISNEY WORLD MARATHON WEEKEND.  On the Amazon website, fans had to track Mickey Mouse's progress as he travelled to 10 cities around the country on his way to Disney World.  At each stop, Mickey gave clues on Instagram with the hashtag #Chase2theBigRace to what city he would be travelling to next. 

If fans guessed correctly, they had a chance to win daily prize packs from New Balance and Amazon and for each correct guess, they were entered into the grand prize drawing which included a trip for four to the Walt Disney World Marathon, a $2,500 prepaid VISA gift card and $1,794 New Balance gift card.

 

 

Partnership Opportunity:
Walt Disney World Marathon Weekend/Tech
Company:
Disney Parks & Resorts
Partner/Category:
Amazon.com/New Balance /Online
Timing:
4th Quarter 2014
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-12-08
Companies Involved
Disney Parks & Resorts
Tuck

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