Partnership:

WandaVision and Ulta Beauty

Description:

Marvel Studios and Disney partnered with Ulta Beauty to celebrate WANDAVISION streaming on Disney Plus.

The partnership consisted of Marvel Studios collaborating with Ulta Beauty to promote the streaming series with a co-branded collection of makeup. The Ulta Beauty Collection X Marvel Studios' WandaVision was available online and in-stores.

Ulta Beauty Collection X Marvel Studios' WandaVision was a vast line of makeup products celebrating the show. Products included in the co-branded collection were eye-shadow vaults, blush palettes and more.

Partnership Opportunity:
WandaVision/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Ulta Beauty /Health & Beauty
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2021-03-17
Last Modified on:
2021-04-19
Companies Involved
Tuck

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