Marvel Studios and Walt Disney Studios collaborated with UK jeweler Zavvi to promote the streaming series WANDAVISION on Disney Plus.

Marvel Studios worked with Zavvi to create a line of jewelry and accessories inspired by the characters and world of WANDAVISION. Zavvi launched the limited-edition collection that featured a tiara and pendant based on those worn by the titular Wanda Maximoff in the show.

Additionally, a UK and EU-exclusive feature of the partnership was a tiara crown, as worn by Wanda, and a silver necklace inspired by S.W.O.R.D.