Partnership:

WandaVision and Zavvi

Description:

Marvel Studios and Walt Disney Studios collaborated with UK jeweler Zavvi to promote the streaming series WANDAVISION on Disney Plus.

Marvel Studios worked with Zavvi to create a line of jewelry and accessories inspired by the characters and world of WANDAVISION. Zavvi launched the limited-edition collection that featured a tiara and pendant based on those worn by the titular Wanda Maximoff in the show.

Additionally, a UK and EU-exclusive feature of the partnership was a tiara crown, as worn by Wanda, and a silver necklace inspired by S.W.O.R.D.

Partnership Opportunity:
WandaVision/Streaming
Company:
The Walt Disney Studios
Partner/Category:
Zavvi /Fashion
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-03-17
Last Modified on:
2021-04-19
Companies Involved
Tuck

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