Description:
A four-year, mulitimillion dollar marketing deal, allowing GM to create promotions aligned with Warner Bros. entertainment products.
Partnership Opportunity:
WARNER BROS./Financial & Insurance
Company:
Warner Bros. Consumer Products
Partner/Category:
General Motors /Automotive
Timing:
4th Quarter 1999
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
1999-10-07
Companies Involved
Warner Bros. Consumer Products
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