Girl Scouts of the USA teamed up with th DC Super Hero Girls to inspire more girls to participate in the Girl Scout Cookie Program, the largest girl-led entrepreneurship program in the world. The program gave girls real-world experiences managing money, setting goals, meeting deadlines, learning the basics of marketing to customers, and having fun as they learn and earn. Warner Bros. and DC Entertainment collaborated with GSUSA to foster the female leaders of tomorrow through the 2019 Cookie Pro contest. Using the power of the DC Super Hero Girls, the contest inspired Girl Scouts to be smart and courageous as everyday Super Heroes. It also highlighted and rewarded exceptional cookie bosses who take the lead, set high goals for themselves, bring positive change to their communities, and learn valuable entrepreneurial skills.

To enter, Girl Scouts had to use a GSUSA-provided template to create their own mini graphic novel that illustrate a true story about their cookie-selling experience. Girls were also required to answer a set of questions to showcase how they used the skills they learned through Girl Scouts to manage their cookie sale.Twenty-four cookie pros will move on to win the Cookie Entrepreneur Experience of a lifetime. These go-getters traveled to California for the Cookie Entrepreneur Experience, featuring fun activities and meet-and greet-opportunities with prominent business leaders.

The Cookie Pro contest was open to registered Girl Scouts from participating Girl Scout councils taking part in the Girl Scout Cookie Program during the 2018–19 cookie season. The contest was open for submissions from January 2, 2019, to April 30, 2019.