Partnership:

BEETLEJUICE 2 and Sally Hansen

Description:

IT’S SHOWTIME! Sally Hansen® is launching a nail polish collection in partnership with Warner Bros. and the creative team behind “Beetlejuice Beetlejuice,” the hugely anticipated follow-up to the cult classic movie, in theaters September 6, 2024. Introducing the NEW Miracle Gel™ Beetlejuice Beetlejuice collection, alimited-edition range of 8 polishes developed to take your next manicure to the next level…and beyond!


The #1 Gel Hybrid in the US, this new Miracle Gel™ collection offers a chip-resistant, salon quality manicure that delivers up to 10 days of color and shine*, without the use of a UV lamp. Colors are reminiscent of the movie’s one-of-a-kind title characters, and each polish has a rich color pay off and high shine for a manicure that will last as long as it takes to be seen in the Afterlife waiting room. Each bottle is adorned with the iconic pinstripes of that classic black-and-white suit and “Beetlejuice Beetlejuice” on the cap.


The Sally Hansen® Miracle Gel™ Beetlejuice Beetlejuice limited-edition collectionfeatures a range of 8 strange and unusual Miracle Gel™ shades:




  • Strange and Unusual (crème red)

  • Tombstone (crème gray)

  • Bio Exorcist (crème lime green)

  • Say it 3 Times (crème purple)

  • Hello my Name is Bob (crème yellow)

  • Weirder & Weirder (crème blue)

  • The Afterlife (crème black)

  • Ghost with the Most (black and white glitter)

Partnership Opportunity:
BEETLEJUICE 2/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Sally Hansen /Health & Beauty
Timing:
August 3rd Quarter 2024
Target:
Male
Female
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
Created On:
2024-08-19
Last Modified on:
2024-08-19
Companies Involved
Sachin K
Sachin K Director, Global Brand Partnerships Warner Bros. Pictures
Carlo V
Carlo V Global Partnerships and Alliances Warner Bros. Pictures
Tuck

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