NYX Professional Makeup announced the launch of the limited-edition BARBIE THE MOVIE makeup collection in partnership with Warner Bros. Pictures and in celebration of the upcoming summer event film BARBIE in theaters this July 2023.

The new movie BARBIE, that featured a star-studded international ensemble, took audiences to the vibrant world of Barbie Land, where every day is the best day ever and Barbie can be anything she chooses to be, even President! As a brand embedded in diversity and proud artistry for all, NYX Professional Makeup amplified the film's themes of empowerment through a global campaign that featured a diverse cast of Barbies and Kens, global influencer activations focusing on core brand values of embracing authenticity and diversity, and leveraging creators of all ethnicities, body types, sexual orientations, and genders to bring the collection to life both online and IRL. 

The limited-edition assortment was inspired by the vibrant colors and electrifying energy in the movie; featuring two credit card sized mini shadow palettes with a collectible mini Butter Gloss keychain attachment; a mini cheek palette including two blushes and a highlighter to bring the sun-kissed looks from the movie to life; two new shades of Jumbo Eye Pencil sticks in vibrant pink and electric blue to highlight Barbie and Ken's signature colors; Jumbo Lashes featuring wisps of Barbie pink; two Smooth Whip Matte Lip Creams, a Butter Gloss in an exclusive Barbie Land pink shade, and a mirror compact shaped like a flip phone.

To further celebrate the release of the film, NYX Professional Makeup joined forces with Warner Bros. Discovery, Mattel Philanthropy, and the Barbie Dream Gap Project on a social impact initiative to benefit global humanitarian organization, Save the Children. NYX Professional Makeup encouraged fans to re-post their custom, Save the Children and Barbie co-branded, immersive Instagram filter to raise awareness for this global girls' empowerment initiative. From July 10 through July 28, 2023, for every time the filter was shared across Instagram, NYX Professional Makeup donated $1, up to $25,000, to Save the Children, helping them provide access to education and learning tools to hundreds of thousands of girls to empower them to make their dreams a reality.