Partnership:

WARNER BROTHERS and DORITOS

Description:

DORITOS and WARNER BROS partnered in “Crash The Super Bowl” ad contest. To participate, contestants entered by submitting a 30-second brand commercial for DORITOS, to air during the Super Bowl, on crashthesuperbowl.doritos.com. One grand prize winner received a trip to attend the Super Bowl 50 with a guest. The trip included a roundtrip flight and a five night double-occupancy hotel accommodations in San Francisco. In addition to the trip, the grand prize winner received $1 million and a gig with WARNER BROS. and DC Entertainment. Two first prize winners received $100,000 each.

Partnership Opportunity:
WARNER BROTHERS/Television
Company:
Warner Bros. Consumer Products
Partner/Category:
DORITOS /CPG
Timing:
September 3rd Quarter 2015
Target:
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2016-10-28
Companies Involved
Warner Bros. Consumer Products
Tuck

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