The California Milk Processor Board partnered with The WB for a September-October, 2003, promo that paired "got milk?" with WB shows to pitch flavored milk to teens. A “Shake Stuff Up” watch-and-win sweepstakes asked viewers to tune in on three Friday nights in October to watch for a WB star "having a milk moment," then register at The WBMilk.com and identify the moment. Top prize was a trip for four to a WB set in Hollywood. A separate offer dangled a CD of music from WB shows with proofs of purchase on specially marked, various sized milk. Supported by TV, print, and online ads.