Frito-Lay and Netflix partnered to promote season 2 of WEDNESDAY. Cheetos 'hired' Thing as their brand new spokesperson, featuring a custom spot with an audition tape featuring Thing causing cheesy chaos around New York City. After eating Cheetos, Thing leaves orange dust around Manhattan. The partnership included on-pack promotion with Flamin' Hot Fiery Skulls, and a giant LED Cheetos billboard in Times Square.