Partnership:

WEDNESDAY Season 2 and Wendy's

Description:
What happens when two iconic pig-tailed provocateurs join forces in the kitchen? They create a meal that is pure punishment in a bag: introducing the Wendy's® x Wednesday™ Meal of Misfortune.

Designed by Wednesday Addams, the other pig-tailed outcast herself, the limited-time Meal of Misfortune is centered around the "Dips of Dread," four inferno-inspired mystery sauces, along with "Rest in 10-Piece" Nuggets, small "Cursed & Crispy" Fries and a small "Raven's Blood" Frosty®, all served in custom packaging only Wednesday could have devised*.

Fans can grab their very own Meal of Misfortune beginning Monday, Aug. 4 across the U.S. in restaurants or via the Wendy's app in the U.S., just in time for the Wednesday Season 2 Part 1 premiere on Netflix on Wednesday, Aug. 6. In Canada, fans can get the meal in restaurants or via the Wendy's app starting Monday, Aug. 11. The meal will also be available in Puerto Rico, Bahamas, and Guam.

Speaking of misfortune... no one will escape the Dips of Dread unscathed. With two mystery dipping sauces in each meal, only fate will decide which of the four dips – You Can't Hyde, This Will Sting, Grave Mistake or Nowhere to Woe – accompany each order. Don't bother asking which sauce you'll get – you must surrender to your destiny. Those brave enough to try them all must endure multiple visits.

Wayward souls can dip into the Raven's Blood Frosty, complete with a "Spoon of Gloom"** and Wednesday-themed Frosty cups, perfect for seeing that delicious dark cherry swirl.

"Wendy's and Wednesday are both cultural icons famous for challenging convention with wit and a bit of sass," said Lindsay Radkoski, U.S. Chief Marketing Officer, The Wendy's Company. "This isn't a typical collaboration, because not just any brand could scheme up a Meal of Misfortune with Wednesday Addams. But for a brand that's proudly customer-obsessed and unapologetically bold, it was a match made in dark, dry-witted heaven."

In addition to the Meal of Misfortune, U.S. fans have a chance to win $10,000 by helping Wendy dodge the perils of normalcy with an interactive game experience, "Escape from Wednesday's Woe." This gravity-defying adventure features treacherous traps, delicious Wendy's x Wednesday treats and exclusive rewards and is available only in the U.S. Wendy's app.***

"Normally I'd be against this kind of capitalistic corporate synergy," said Wednesday Addams, Nevermore Academy student. "But when the fast-food-slinging pigtailed provocateur said I could do whatever I wanted to her customers, I couldn't resist."

Those hungry for punishment can get their hands on the meal beginning Monday, Aug. 4. Let the misfortune begin!
Partnership Opportunity:
WEDNESDAY Season 2/Streaming
Company:
Netflix
Partner/Category:
Wendy's /Dining
Timing:
July 3rd Quarter 2025
Target:
Male
Female
Family
Adults
Promotional Elements:
Advergame
Branded Content
Contest / Sweepstakes
In-Store / Retail
On Pack
Product Bundle
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2025-07-23
Last Modified on:
2025-07-23
Companies Involved
Netflix
Netflix
Tuck

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