Description:
General Mills’ Fiber One and WeightWatchers (WW) entered a 3-year partnership and want to help Americans reach their New Year goals of losing weight.
WW endorsed ten Fiber One products, each only worth two personal points. The Fiber One products selected include Soft Baked Cinnamon Coffee Cake, Chocolate Fudge Brownies, Chocolate Chip Cookie bars, Chocolate Peanut Butter bars, Chewy Chocolate bars, and Chewy Chocolate Peanut Butter bars.
Customers who bought two specially marked boxes of these Fiber One products before the end of February got a month of WW Digital for free.
Partnership Opportunity:
WeightWatchers (WW)/Health & Beauty
Company:
WW
Partner/Category:
FiberOne /CPG
Timing:
1st Quarter 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Discount / Special Offer / Promo Code
In-Store / Retail
Licensed Product
On Pack
In-Store / Retail
Licensed Product
On Pack
Media Elements:
Online
Social Media
TV Spot
Social Media
TV Spot
Website and Social Media
Created On:
2022-03-01
Last Modified on:
2022-03-03
Companies Involved
WW
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