Description:
Wendy's partnered with GasBuddy, the app designed to help drivers find the lowest-cost nearby gas stations, as part of their promotion for their nationwide breakfast program.
The partnership consisted of Wendy's staging a brand takeover of the GasBuddy app to celebrate Wendy's breakfast. Wendy's leveraged a full sponsorship of GasBuddy's users which captured 100% viewership of GasBuddy's pre-drive audience as they planned out their day.
The takeover brought Wendy's branding to GasBuddy's home screen and Wendy's promotion to GasBuddy's "Price Spread" feature.
Partnership Opportunity:
Wendy's/Dining
Partner/Category:
GasBuddy /App
Timing:
March 1st Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Created On:
2020-11-30
Last Modified on:
2020-04-01
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
