Wendy’s teamed with T-Pain as part of a campaign around the return of the Strawberry Frosty, per details shared with Marketing Dive.

As part of the effort, dubbed “Fros-T-Pain,” the rapper-singer has remade his 2007 hit “Buy U a Drank” with new lyrics about the Frosty flavor. “Buy U a Frosty” was available on Wendy’s YouTube channel and was available for consumers to duet on TikTok.

The campaign was created by VMLY&R, produced by SixTwentySix and directed by Miles & AJ. It represents Wendy’s latest attempt to engage with consumers around pop culture and follows a raft of campaigns from various brands that has seen musicians remix their hits into brand jingles.