Partnership:

West Side Story and Adobe

Description:

Walt Disney Studios partnered with Adobe to celebrate the theatrical release of WEST SIDE STORY and honor culture, community, and the stories that define us. 

The partnership encouraged fans to use their creativity and their favorite Adobe Creative Cloud app to show how their heritage has influenced their creativity in the form of a postcard. 

One grand prize winner won $10,000, an exclusive mentorship session with a creative lead from Disney or Amblin and a one-year Creative Cloud membership. Nine second prize winners won a one-year Creative Cloud membership and select WEST SIDE STORY memorabilia. 

Partnership Opportunity:
West Side Story/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
Adobe /Creative
Timing:
November 4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2021-11-19
Last Modified on:
2021-11-19
Companies Involved
Tuck

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