Iconic brands, Wet Brush and Goody, are thrilled to announce the launch of a limited-edition collection in partnership with the influential LoveShackFancy. This exclusive 2025 Collection of hair brushes and accessories adorned with LoveShackFancy's beloved signature prints and are exclusively available at Target and Target.com, as well as select LoveShackFancy stores.

"I'm beyond excited to collaborate with Goody and Wet Brush! Their brushes and accessories have always been the 'getting ready' essentials in our house both for my girls and myself. Giving their pieces the LoveShack touch with our signature prints makes them my new, ultimate on-the-go accessories to match all of my favorite looks," said Founder and Creative Director of LoveShackFancy, Rebecca Hessel Cohen.

The limited edition collection is comprised of 35 items from Wet Brush and Goody, including brushes, hair ties, headbands, scrunchies, clips, and bows. All pieces feature 4 signature LoveShackFancy prints in the feminine, whimsical, and romantic style of this beloved fashion house. With prices ranging from $7.99 to $17.99, this stylish collection offers an affordable way for consumers to enjoy LoveShackFancy iconic designs.

"This marks Beauty by Imagination's first-ever collaboration with a fashion brand, setting a new precedent for innovation and style in our product offerings. This partnership represents an exciting step forward, blending fashion-forward aesthetics with BBI's commitment to quality and functionality," said Doug Gillespie, CEO of BBI

Starting February 27th, Wet Brush & Goody x LoveShackFancy Collection drops exclusively at Target.com, LoveShackFancy.com, and is available to shop in select US Target & LoveShackFancy stores beginning on March 2nd.

For more on the collaboration, follow along at @thewetbrush, @goodyhair, @loveshackfancy