Partnership:

WHAT TO EXPECT WHEN YOU'RE EXPECTING and BRITAX

Description:
Lionsgate Entertainment partnered with BRITAX for the theatrical release of WHAT TO EXPECT WHEN YO? RE EXPECTING. BRITAX hosted an Expect Greatness tour and sweepstakes. The BRITAX Expect Greatness Tour traveled from city to city, in specially branded BRITAX and ""What To Expect When You`re Expecting"" mini-vans. The tour offered giveaways, discounts, and parent education. BRITAX also hosted an online sweepstakes, where participants could win one of 45 prize packages totaling more than $25,000. The BRITAX Expect Greatness tour started in May 2012 and the sweepstakes was held on April 16, 2012. WHAT TO EXPECT WHEN YOU’RE EXPECTING released in theaters on May 18, 2012.
Partnership Opportunity:
WHAT TO EXPECT WHEN YOU'RE EXPECTING/Theatrical
Company:
Lionsgate
Partner/Category:
BRITAX /Retail
Timing:
May 2nd Quarter 2012
Target:
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2019-02-25
Companies Involved
Tuck

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