Partnership:

Whitecastle and Bryan Moss

Description:

White Castle, and their oldest partner Coca-Cola have partnered with artist and designer Bryan Moss to celebrate the Midwest burger chain's 100th birthday.

Bryan Moss designed a AR, comicbook style collectors cup for Whitecastle. Customers ordered a large drink and received one of three AR cups, each wrapped with the artist's work representing an era from White Castle's history: 1920s to 1950s, 1960s to 1990s, and 2000s to the present. The comic book style of the designs is a nod to the rise of comics in America during the early days of the brand's history.

To activate the AR technology on the cups, customers only needed to point their smartphone cameras at the cups to watch the cups come alive.

In additon to designing the AR Cups, Moss also designed and painted a mural in White Castle's home office in Columbus, OH. The mural and the cups serves as a nod and a celebration of the histroy and innovation of Whitecastle.

Partnership Opportunity:
Whitecastle/Dining
Partner/Category:
Bryan Moss /Design
Timing:
March 1st Quarter 2021
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
AR / VR
Branded Content
Collectible
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2021-03-17
Last Modified on:
2021-03-17
Companies Involved
Tuck

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