Partnership:

WHO WANTS TO BE A MILLIONAIRE? and Fashion Bug

Description:

Gsn, The Network for Games and Fashion Bug teamed up to promote WHO WANTS TO BE A MILLIONAIRE. GSN gave viewers an opportunity to walk in the shoes of a millionaire via a sweepstakes with retailer Fashion Bug. Consumers can enter the Live Like A Millionaire sweepstakes online at GSN.com or Fashionbug.com for a chance to win a trip to Los Angeles and a millionaire makeover. To participate, consumers entered online at GSN.com and Fashionbug.com. The top winner won a four-day, three-night trip for two to Los Angeles, luxury accommodations at the Peninsula Hotel in Beverly Hills and a makeover package consisting of a massage, facial, manicure, hair makeover and a make-up application. The package also included a VIP tour of Sony Pictures Studio. The sweepstakes was open to consumers 18 and older and ran from October 1 through December 31, 2005.

Partnership Opportunity:
WHO WANTS TO BE A MILLIONAIRE?/Television
Company:
Disney ABC
Partner/Category:
Fashion Bug /Fashion
Timing:
October 4th Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-05
Companies Involved
Tuck

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