Partnership:

WHO WANTS TO BE A MILLIONAIRE? and General Mills

Description:
General Mills'' Cheerios spring promotion of the the board game based on the ABC game show. Support includes 10MM creal boxes and snack packs rebrandin ghe game as an evergreen.
Partnership Opportunity:
WHO WANTS TO BE A MILLIONAIRE?/Television
Company:
Disney ABC
Partner/Category:
General Mills /CPG
Timing:
April 2nd Quarter 2001
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-12-13
Companies Involved
Tuck

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