Description:
Wild Turkey partnered with Matthew McConaughey to recognize individuals who kept their local music scenes alive with a series of $10,000 donations to community-based music initiatives of their choice.
As part of Wild Turkey's new Trust Your Spirit campaign the Whiskey brand and McConaughey selected Local Legends who demonstrated courage, conviction and confidence no matter what.
On Friday, November 5, the Local Legends will be honored at an intimate, outdoor concert hosted by Wild Turkey in Nashville, TN.
Partnership Opportunity:
Wild Turkey/Beverages
Partner/Category:
Matthew McConaughey /Theatrical
Timing:
2021
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
Mobile
Online
Social Media
Created On:
2021-10-27
Last Modified on:
2021-10-27
Companies Involved
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