Outdoor Channel partnered with non-profit organization, Movember & Sons for the television show, WILDGAME NATION. Outdoor Channel and Movember hosted an online contest aimed at men. To enter, men had to grow out their mustache for the entire month of November and along the way, had to seek out sponsorships for their "Mo-growing" efforts. Additionally, participants could donate a minimum of $5 to Outdoor Channel`s Movember team page and automatically be entered to win a WILDGAME INNOVATIONS Grand Prize. The Grand Prize included host, Matt Busbice`s Toyota Tundra 4x4 truck as well as a crossbow, rangefinder and a case of cameras. Donations could be made at http://www.outdoorchannel.com/Movember/MailInRules.aspx. The promotion ran from November 1, 2012 through November, 30, 2012.