Partnership:

NBC Universal and Shake Shack

Description:
NBC Universal and Shake Shack teamed up to celebrate the revival of WILL & GRACE with two show-themed shakes. Inspired by personalities of the show’s characters, the limited-time shakes were available in select New York and Los Angeles locations from September 18 – October 1, 2017. Additionally, for every shake sold, NBC and the QSR chain donated $2 to GLAAD, the world’s largest LGBTQ media advocacy organization, and support its efforts to share culture-changing LGBTQ stories.
Partnership Opportunity:
/Television
Company:
NBC Universal
Partner/Category:
Shake Shack /Dining
Timing:
September 3rd Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Email
Micro site
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2017-10-04
Companies Involved
NBC Universal
NBC Universal
Tuck

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